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Social media copywriters specifically focus on producing material to promote goods on social media platforms such as Facebook, Twitter and Instagram by using their written language skills to create text for advertisements, catchy slogans and jingles or dialogue used in commercials. The content needs to be persuasive in order to capture the follower’s attention and interest and to get the final sales result.

Meeting with clients will determine the client’s promotional needs, the kind of audience the message is to be conveyed to and an understanding of the client’s material. Once a client’s needs have been clarified, the job of the copywriter is to develop a successful marketing plan. Proficiency in language grammar and spelling, vocabulary and an eye for detail are essential for the written text to be successful in increasing the client’s brand awareness.

To learn how to become a copywriter, you need to learn the basics of persuasive writing and copywriting skills and refine your writing skills. Research and listening skills are necessary qualities, as is the ability to see different points of view. Find your first clients and follow them on social media, make sure that they use copywriters and then make your pitch by letting them know that you are open for copywriting work.



  • Start-up Capital: Nil
  • Space required: Nil
  • Equipment: Cell phone or computer
  • Specific skills: Good command of language and product knowledge


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